Web 3.0 by Sramana Mitra

Recently found a very interesting blog by Sramana Mitra…an internet veteran with a very impressive profile.

She has given her overall perspective on where web is going…and calls it Web 3.0…a very attractive title indeed for all aspirants who think that they’ve missed the Web 2.0 bus… ūüôā

Her formula is as follows –

3C = Content, Commerce, Community | 4th C = Context | P = Personalization | VS = Vertical Search

Web 3.0 = (4C + P + VS).

Traditionally, Content and Commerce have always been separate…Community and UGC are latest fads…and they¬†earn¬†revenue by advertising content to relevant users (context and personalization)…where a lot of advertisers are eCommerce players…

Amazon is the only company I see around, which has a¬†good focus on each of the above…they have great recommendation system…that always encourages discovery of new content (good for eCommerce)…they have¬†great personalization and context…they have flawless eCommerce…but all the content they have is UGC…they don’t themselves create expert content (book reviews etc.)…and there is not as much focus on community, though there are community features like ListMania…

Doesn’t it sound too ambitious? Imagine a CNet + Wize + eBay…

But theoretically…there is nothing wrong with having an eCommerce site that gives you great SN features and great content…may be it’s just that we are habitual of having separate providers for content and commerce…and some great player will change our perceptions…

Sramana has also written some posts about important verticals…like travel and¬†jobs from Web 3.0 perspective…very interesting ones indeed…


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